Press Release Date 2/12/2010 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

Bill Gates uses Firefly Magic^® 'Fireflies' at his 2009 TED Talk

Bill Gates uses a jar filled with Firefly Magic’s electronic ‘Fireflies’ as he explains his vision for the world’s energy future at his TED talk in Long Beach, California on June 12, 2010..

The unique and patented electronic ‘Fireflies’ used by Bill Gates on stage are exactly the same as those made and sold by Firefly Magic^® for backyards and gardens across the country.

At his 2009 talk at TED, Bill Gates open a jar of mosquitoes to underscore the concern about malaria, but in his 2010 talk, he opened jar of ‘Fireflies’ as he shared his thoughts on the world ’s energy future.

Originally designed and developed by the patent holder, Stephen Taylor, Firefly Magic^® Firefly Lights are used in theme parks, zoos, nature centers, on stage, and in movies. But the large majority of the Firefly Magic^®‘electronic ‘Fireflies’ are used by homeowners in their back yards and gardens.

Firefly Magic^® 'Fireflies’ are available in environmentally friendly solar power, low voltage landscape transformer power, and 110 Volt powered for dry indoor locations. Firefly Magic^® also designs and builds custom ‘Firefly’ effects for special occasion, like the Bill Gates TED presentation.

Firefly Magic^® Firefly Lights are the world’s most accurate recreation of Mother Nature’s flashing fireflies.

"Capturing Childhood Memories"

CONTACT INFORMATION:
Kimberley Taylor
877-834-7335
http://www.FireflyMagic.com/

Press Release Date 10/1/2009 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

Firefly Magic Fireflies Migrate to Las Vegas

(Henderson, Nevada) – Effective 10/1/2009, Sigma Two Group LLC, designer and manufacturer of the world famous Firefly Magic Firefly Lights has relocated their business from Southern California to Las Vegas, Nevada.

Stephen Taylor, Managing Partner for Sigma Two Group LLC, explained that Las Vegas uses a large amount of special effects lighting, including magicians, casinos, and hotels. "With the amount of past business we've had in Las Vegas, it was a logical decision to make the move at this time" Taylor added.

The business phone number will remain the same - 877-834-7335, as well as the Websites and e-mail addresses.

"Capturing Childhood Memories"

CONTACT INFORMATION:
Kimberley Taylor
877-834-7335
http://www.FireflyMagic.com/

Press Release Date 2/23/2009 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

Fireflies Poised for Takeoff at Retail Stores

(Apple Valley, California) – Thanks to a new, innovative and patented product, the excitement and fun of flashing and flickering fireflies or lightning bugs can be enjoyed virtually anywhere, anytime, by anybody as Firefly Magic Firefly Lights are now available to retailers across the United States and Canada.

It’s a product that will recapture enjoyable childhood memories for many grownups, not to mention creating great new memories for both kids and adults alike. Firefly Magic Firefly Lights use a new and novel technology that makes their ‘Fireflies’ randomly flash on, flicker, and then fade off just like Mother Nature's real fireflies.

These unique ‘Fireflies’ or ‘Lightning Bugs’ operate on renewable solar energy, but can also be used in no-sun locations by installing two regular AA batteries. They’re designed to be easily placed in bushes, trees, and backyard landscape with each little ‘Firefly’ on its own individual wire and can cover an area from 13 to 24 feet wide.

The idea to accurately recreate the unique flashing of fireflies came to inventor Stephen Taylor while sitting by a lake in north Texas. As he watched the fireflies emerge, flashing their evening welcome, he decided to create a product that would accurately mimic the look and feel of real fireflies for those children who have never seen them. “Think about the millions of kids, and even adults, who live in the western United States and have never seen a real firefly or lightning bug,” says Taylor. “That means they’re missing out on one of nature’s greatest wonders.”

Retailers will now have the opportunity to offer their customers a truly new product that will add something very special to yards and gardens. The entertainment lighting product can bring fun and enjoyment to any occasion while entertaining family, friends, and guests. Or, the product can just be enjoyed as real fireflies are, by sitting quietly and watching their amazing flashing, flickering and fading.

Firefly Magic Firefly Lights sell well at garden and landscape centers, florists, gift stores, museum, discovery, and zoo shops, water garden pond stores, wedding shops, RV Centers, novelty, party, and holiday theme stores, pool and spa centers, and hardware stores.

Firefly Magic Firefly Lights are the exact color and size of the Photinus firefly, or lightning bug, the most predominant species in the US. So accurate, they’re used in zoos, nature centers, museums, and theme parks to recreate the look of real fireflies, and have also been used in university field research to fool the real fireflies.

Firefly Magic Firefly Lights have a variety of models and sizes with MSRPs starting at $67.95

# # #

CONTACT INFORMATION:

Press Representative:
Todd Brabender
Spread the News Public Relations
1-785-842-8909 (Phone)
info@spreadthenewspr.com
1236 Inverness Drive
Lawrence, Kansas 66049

Kimberley Roberts
Sigma Two Group LLC
877-834-7335

Press Release Date 2/9/2009 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

Firefly Magic® Firefly Lights featured on DIY Network's new show, Yard Crashers.

You never know what you're gonna bring home from the home improvement store — maybe some new patio chairs or a bag of cement — or it could be professional landscaper Ahmed Hassan. It's like winning the landscape lottery: Ahmed waits at stores looking for the perfect weekend warriors who could use his help. People go in thinking they're just buying a bag of mulch, but instead come home with Ahmed and his team, who completely transform their landscape. It's ambush landscaping at its best!

In the February, 2009 First Episode of Season Two, Ahmed introduces an unsuspecting homeowner to the amazing Firefly Magic® Firefly Lights Solar Powered 'Fireflies' for her backyard makeover. The electronic 'Fireflies' flash, flicker, and fade, displaying the World's most accurate recreation of Mother Nature's real fireflies.

Landscape designer Ahmed Hassan's ambition to be involved in landscaping began at a very young age. Raised on a California alfalfa farm, Ahmed learned early on how to master a mower and turn turf into art. Over the past 17 years, his interest in anything outdoors has led him to become one of the San Francisco Bay Area's most sought-after young landscape designers. He was supervisor of a landscaping and gardening team for Redwood City, Calif., and owns his own landscape design, installation and maintenance company. He conducts workshops for the general public on topics ranging from park maintenance to landscape design. Ahmed has a solid educational background, mastering courses in ornamental horticulture, irrigation, soil science and pruning and landscaping with native plants. Ahmed has been a popular expert contributor on HGTV's Landscape Smart. Catch Ahmed on Blog Cabin, The Dirt on ... and Yard Crashers.

Because fireflies don't inhabit the Western United States, many homeowners who've relocated from the East and Midwest truly miss watching the fireflies come out at sunset. To solve that problem, Sigma Two Industries developed and patented the technology used in Firefly Magic® Firefly Lights.

Used in zoos, nature museums, theme parks, restaurants, hotels, and many other commercial venues to recreate the look of real fireflies, Firefly Magic ® Firefly Lights are also available for home gardens and backyards.

Firefly Magic® Firefly Lights have been featured on a number of television shows and networks, including HGTV, Animal Planet, National Geographic Channel, Fine Living, and DIY Network.

"Capturing Childhood Memories"

CONTACT INFORMATION:
Kimberley Taylor
877-834-7335
http://www.FireflyMagic.com/

Press Release Date 12/28/2008 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

Firefly Magic® to attend the NFFC - "Strictly Disneyana" Show in Anaheim, California on January 18, 2009. As a supplier of special effects lighting to various Disney organizations, Firefly Magic® will offer the newest solar powered Firefly Magic® Firefly Lighting products at this very special event.

Also attending will be Tim Carter, inventor of the Dineylike moving fireflies. Tim will be sharing information about the amazing and unique Firefly Magic firefly entertainment lighting systems. Tim has recently entered into a long-term endorsement agreement with Firefly Magic's parent company, Sigma Two Group LLC to

The National Fantasy Fan Club (NFFC) is a non-profit organization dedicated to preserving and sharing the rich legacy of Walt Disney. Our common goal is to provide Disneyana enthusiasts of all ages from around the world with news, information, and events that enhance their experience with, and love of, all things Disney.

The semiannual event is a must for Disneyana fans everywhere. Attendees often make it part of a week or weekend visit to Anaheim and the Disneyland Resort. The show also attracts more than its fair share of Disney celebrities. Prominent Imagineers, both past and present, can often be seen prowling the aisles looking for that one Disney collectable that will make their personal collections complete.

At the Show and Sale, some of your favorite Disney authors can frequently be found selling autographed copies of their latest books. Past signings have included such Disney scribes as Neal Gabler, Kevin Yee, Tim O'Day, and Tom Sito. Prominent Disney personalities like Margaret Kerry (the original model for Tinkerbelle), Alice Davis (costumer to the animatronic stars), Eddie Carroll (the voice of Jiminy Cricket) as well as many other performers who give voice to Disney's classic characters also frequent the event.

The NFFC All Disneyana Show and Sale is also a Disney pin trader's dream come true, with a special pin and button trading event from 6:00 to 10:00 p.m. the night before the Show and Sale begins.

"Capturing Childhood Memories"

CONTACT INFORMATION:
Kimberley Roberts
877-834-7335
http://www.FireflyMagic.com

Press Release Date 12/20/2008 - for more information contact 1-877-834-7335

FOR IMMEIDATE RELEASE:

TIM CARTER JOINS FIREFLY MAGIC TEAM for 5 YEARS

Firefly Magic® Firefly Lights welcomes Tim Carter, inventor and patent holder of Disney like artificial fireflies.

Tim Carter, noted in the special effects arena for his unique and patented design of simulated moving fireflies, has joined the Firefly Magic® Firefly Lights team. Tim developed his unique moving firefly concept in the 1980's after having been familiar with the original fireflies at the Pirates of the Caribbean attraction since it opened in 1966.

Upon the completion of his development efforts, Tim was invited to present his concept directly to the Walt Disney Imagineering team in Glendale, California. Subsequently he applied for, and received a U.S. patent for the design.

Recently, Tim had the opportunity to evaluate the newest and superbly accurate recreation of Mother Nature’s real fireflies, Firefly Magic® Firefly Lights.

Invented by Stephen Taylor, Firefly Magic® ‘Fireflies’ incorporate high technology micro processing and light emitting diodes to exactly mimic the flashing, flickering, and fading of real fireflies. So unique are these new ‘Fireflies’ that Taylor holds two patents on them, one for the method in which they recreate the look of real fireflies, and another for the uniquely designed ‘Firefly LED Light’.

Following Tim Carter’s evaluation of the new electronic ‘Fireflies’, he heartily agreed to enter into a multi-year endorsement agreement with Sigma Two Group LLC, manufacturer and distributor of the Firefly Magic® Firefly Lights product line.

Enthused with what he saw, Tim explained, “These new Firefly Magic® electronic ‘Fireflies’ amazingly capture the true essence of what we see with real living fireflies in nature. It's the adventure of the firefly hunt recreated in a very wonderful and fun way. I'm impressed. I’m also impressed with the simplicity and quality of design that allows virtually anyone to bring the magic of ‘fireflies’ into their own backyard or garden.”

Although Tim will primarily be involved with the marketing of the Firefly Magic® ‘Fireflies’, plans are also in development that may include collaborative efforts between Tim and Sigma Two Group LLC engineers to develop new technologies in the field of artificial fireflies.

Asked what this alliance may mean, Stephen Taylor responded, “This brings together the two preeminent inventors in the field of artificial firefly replication. We’re extremely gratified that Tim so strongly believes in our Firefly Magic® ‘Firefly’ product and that he wants to share their unique features and benefits with the public.”

"Capturing Childhood Memories"

CONTACT INFORMATION:
Kimberley Roberts
877-834-7335
http://www.FireflyMagic.com

Press Release Date 12/1/2008 - for more information contact 1-877-834-7335

FOR IMMEIDATE RELEASE:

CAPTURING MORE CHILDHOOD MEMORIES

Firefly Magic®, designer and manufacturer of the World's most accurate recreation of Mother Nature’s amazing flashing, flickering and fading Fireflies has released its retail version of the amazing electronic fireflies. The new units have 7 or 14 'Fireflies' and are a 2-in-1 product operating from either solar energy or from standrad AA batteries for more flexibility.

Sigma Two Industries, Apple Valley, California has introduced its new, patented, retail product, Firefly Magic® Firefly Lights. This will be the first opportunity for resellers such as lawn, garden and landscape centers, gift stores, museum, discovery, and zoo shops, water garden pond stores, wedding shops, RV Centers, novelty, party, and holiday theme stores, pool and spa centers, and hardware stores to sell the new flashing, flickering and fading fireflies to homeowners for their backyards and gardens.

The new retail product is environmentally friendly (certified NO LEAD) and easy to install, using solar power to keep the little electronic fireflies flashing and glowing for nights on end. So accurate are these Firefly Magic® Firefly Lights, that they're used by nature museums, zoos, and theme parks for recreating the real look and feel of fireflies for tens-of-thousands of visitors. They've also been recognized in a scientific journal as a key element of firefly field research, being used to lure specific species of live fireflies.

The inventor of the technology, Stephen Taylor, first developed prototype units, followed with sales to commercial organizations, then limited Internet sales. Taylor shared, "We frequently receive calls from retailers and distributors asking if they can carry our product. Unfortunately, we've had limited manufacturing capacity in Southern California, as well as high production costs, so we just couldn't fulfill those retailers’ requests."

However, after Firefly Magic® Firefly Lights were featured on HGTV, DIY Network, Animal Planet, the National Geographic Channel and others, the decision was made to reposition manufacturing to align more closely with the cost demands of traditional retail distribution channels.

The new solar and battery powered retail version of Firefly Magic® Firefly Lights will feature 14 electronic fireflies, each matching the size and greenish-yellow color of one of the most common varieties of firefly in the United States. Each 'firefly' is on its own individual wire, and when extended, the unit can cover an area approximately 24 feet wide.

Asked what the biggest challenge laying ahead for this new product is, Taylor replied, "Getting people aware that such an innovate product even exists. Because there's never been anything like this on the store shelves before, customers won't be looking for it. For those who have previously purchased our product on the Internet, we know it generates great word-of-mouth. But spreading the word in the retail environment will definitely be a challenge . . . but one we’re looking forward to because everyone truly does love 'Fireflies', both Mother Nature's and ours."

For additional information on Firefly Magic® Firefly Lights, contact Kim Roberts at 877-834-7335 or visit www.FireflyMagic.com/press.

About Sigma Two Industries - Specializes in the design, manufacture, and installation of low voltage lighting and communication systems for commercial and residential locations. Sigma Two is also a licensed California contractor (493574) specializing in low voltage systems.

"Capturing Childhood Memories"

CONTACT INFORMATION:
Kimberley Roberts
877-834-7335
http://www.FireflyMagic.com

Press Release Date 11/4/2008 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

The United States Patent and Trademark Office (USPTO) has Issue Patent D580,074 to Firefly Magic® Inventor, Stephen Taylor, for his unique 'Firefly LED Light' design.

Adding to previous patents issued for Firefly Magic® Firefly Lights technology, this latest patent is for the unique LED design used in the latest version of 'Firefly' lights (currently the FMS and FMB models).

The issued date for the patent is November 4, 2008, which will continue in force until November 4, 2022.

Firefly Magic® Firefly Lights have been using their patented technology since late in 2004 for both backyard electronic fireflies, and also for commercial installations throughout the world.

"Receiving this additional patent continues to solidify our position as the world leader in the creation of extremely accurate and realistic firefly effects," stated Stephen Taylor, the inventor and Managing Partner of Sigma Two Group LLC, manufacturers of Firefly Magic® Firefly Lights.

Additional patents are pending both in the United States and other countries which build on recently granted patents for the world's most accurate recreation of Mother Nature's flashing Fireflies.

"Capturing Childhood Memories"

CONTACT INFORMATION:
Kimberley Roberts
877-834-7335
http://www.FireflyMagic.com

Press Release Date 5/20/2008 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

SummerFest™ 2008 at Gaylord Texan® will feature over 500 Firefly Magic® Electronic Fireflies during the Fireworks and Fireflies special event May 23 - August 31, 2008 .

As the world's leading supplier of the most accurate recreation of Mother Nature's flashing fireflies, it's not uncommon for Firefly Magic® to be contacted when there's a need for lifelike flashing 'Fireflies'. That was recently the case when Gaylord Entertainment, the entertainment division of Gaylord Hotels® contacted Sigma Two Industries, manufacturer and Distributor of Firefly Magic® Firefly Lights.

The Gaylord Texan Resort will celebrate the summer season with their annual SummerFest event! May 23 – August 31, 2008! Celebrating summers past and present, Gaylord Texan is bringing the outdoors in, to feature a variety of entertainment and culinary delights under glass. From indoor firework shows and a live concert series to a junior chef's camp and wine & cheese pairings, weekends are packed full of activities and events for those of all ages to enjoy. Best of all, as the temperature rises outside, the four-and-a-half acres of enclosed atriums offer spectacular outdoor settings indoors, at a comfortable 72 degrees all summer long!

For this year's SummerFest, Firefly Magic® Firefly Lights will help set the festive mood by being strategically placed throughout the atriums, where they'll be a counterpoint
to the indoor fireworks extravaganzas.

Firefly Magic's sister division LEDSFX.com is responsible for design, development, and manufacture of custom and commercial special effects utilizing the latest microprocessor and LED technologies.

Used in zoos, nature museums, theme parks, restaurants, hotels, and many other commercial venues to recreate the look of real fireflies, Firefly Magic® Firefly Lights are also available for home gardens and backyards.

"Capturing Childhood Memories"

CONTACT INFORMATION:
Kimberley Roberts
877-834-7335
http://www.FireflyMagic.com/

Press Release Date 5/16/2008 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

Firefly Magic® Firefly Lights to be featured on upcoming episode of DIY Network's new show, Yard Crashers.

You never know what you're gonna bring home from the home improvement store — maybe some new patio chairs or a bag of cement — or it could be professional landscaper Ahmed Hassan. It's like winning the landscape lottery: Ahmed waits at stores looking for the perfect weekend warriors who could use his help. People go in thinking they're just buying a bag of mulch, but instead come home with Ahmed and his team, who completely transform their landscape. It's ambush landscaping at its best!

In an upcoming Episode, Ahmed introduces an unsuspecting homeowner to the amazing Firefly Magic® Firefly Lights Solar Powered 'Fireflies' for her backyard makeover. The electronic 'Fireflies' flash, flicker, and fade, displaying the World's most accurate recreation of Mother Nature's real fireflies.

Landscape designer Ahmed Hassan's ambition to be involved in landscaping began at a very young age. Raised on a California alfalfa farm, Ahmed learned early on how to master a mower and turn turf into art. Over the past 17 years, his interest in anything outdoors has led him to become one of the San Francisco Bay Area's most sought-after young landscape designers. He was supervisor of a landscaping and gardening team for Redwood City, Calif., and owns his own landscape design, installation and maintenance company. He conducts workshops for the general public on topics ranging from park maintenance to landscape design. Ahmed has a solid educational background, mastering courses in ornamental horticulture, irrigation, soil science and pruning and landscaping with native plants. Ahmed has been a popular expert contributor on HGTV's Landscape Smart. Catch Ahmed on Blog Cabin, The Dirt on ... and Yard Crashers.

Because fireflies don't inhabit the Western United States, many homeowners who've relocated from the East and Midwest truly miss watching the fireflies come out at sunset. To solve that problem, Sigma Two Industries developed and patented the technology used in Firefly Magic® Firefly Lights.

Used in zoos, nature museums, theme parks, restaurants, hotels, and many other commercial venues to recreate the look of real fireflies, Firefly Magic ® Firefly Lights are also available for home gardens and backyards.

Firefly Magic® Firefly Lights have been featured on a number of television shows and networks, including HGTV, Animal Planet, National Geographic Channel, Fine Living, and DIY Network.

"Capturing Childhood Memories"

CONTACT INFORMATION:
Kimberley Roberts
877-834-7335
http://www.FireflyMagic.com/

Press Release Date 5/6/2008 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

Firefly Magic® Firefly Lights inventor selected and featured at the 2008 National Hardware Show®, Lawn & Garden World® and Home wares Show® in Las Vegas.

Each year at the National Hardware Show®, Lawn & Garden World® and Homewares Show® Trade show, an exclusive area is established for the newest and most inventive products to be displayed. For the year 2008, Firefly Magic® Firefly Lights inventor Stephen Taylor was invited to participate in this exclusive area where he displayed the amazing electronic fireflies. Also attending the Show was Kimberley Taylor, Managing Partner of Sigma Two Industries, the manufacturer and distributor of Firefly Magic® Firefly Lights.

Firefly Magic® Firefly Lights inventor, Stephen Taylor, was selected at the show by the Global News Network - AVING.net to be interviewed about the unique product that mimics real fireflies.

The video interview can be found at both AVNET and YOUTUBE

In addition, Firefly Magic® Firefly Lights were also featured in the New Product World®, along with other new, unique, and leading edge products to hit retail store shelves over the coming months.

The retail community gathered at the 2008 National Hardware Show®, Lawn & Garden World® and Homewares Show® to get a sneak peek at the industry trends and changes on the horizon. The 2008 event marked the return to Las Vegas and featured over 3,500 exhibitors from around the globe, giving attendees the opportunity to better their business by sourcing the products that might just be the "next big thing " in retail home enhancement.

With new and expanded programs including Green Product World™, New Product World®, Inventor's Spotlight, and Hot Topics Seminars, the industry discovered that it truly does pay off to show up at the National Hardware Show ®!

"Capturing Childhood Memories "

CONTACT INFORMATION:
Kimberley Roberts
877-834-7335
http://www.FireflyMagic.com/

Press Release Date 2/27/2008 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

Firefly Magic® Firefly Lights have been recognized for their contribution to firefly research in The American Naturalist, a leading scientific journal published for the American Society of Naturalist by the University of Chicago Press,.

While fireflies are fun to watch as they flash, flicker, and fade on a warm summer's evening, they are also the focus of scientific research. Fireflies also know as lightning bugs, are one of a small number of species that create their own bioluminescence. Learning more about how and why these tiny creatures flash signals to each other is the subject of ongoing scientific research, and Firefly Magic® Firefly Lights are there to help.

The scientific paper title, "Energy and Predation Costs of Firefly Courtship Signals" published in Volume 170, Number 5 of The American Naturalist, was authored by William A. Woods Jr., Holly Hendrickson, Jennifer Mason, and Sara M. Lewis, Professor, Department of Biology, Tufts University, Medford, Massachusetts.

The subject of this research study was animal courtship signals, specifically a comprehensive assessment of signal (flashing) cost for Photinus fireflies (Coleoptera: Lampyridae), using controlled experiments to measure both the energy and predation costs associated with their bioluminescent courtship signals.

To successfully conduct the research, Dr. Lewis required reliable artificial fireflies that would exactly mimic the flash patterns of the Photinus Greeni firefly. Dr. Lewis contacted Stephen Taylor, inventor of Firefly Magic® Firefly lights, and patent holder on the methodology of using microprocessors to recreate accurate firefly flash patterns. Her objective was to obtain a device that would correctly reproduce the unusual flash pattern of the Photinus Greeni.

Taylor designed and built the units described in the study as follows: "We used battery-powered microprocessors to drive 565nm LEDs (Lampyridae Lures, Firefly Magic, Apple Valley, CA) that were programmed to accurately simulate the typical mating signals produced by P. greeni males (paired 100-ms pulses separated by a 1,200-ms interpulse interval).

At the end of the Study, the following acknowledgement was listed: "We thank S. Taylor at Firefly Magic (http://www.fireflymagic.com) for providing us with Lampyridae Lures . . ."

In recognition of the importance of Firefly research, Stephen Taylor and Firefly Magic® donated both the development time and research firefly lures to Tufts University.

SPECIALTY LIGHTING FOR SPECIAL RESULT

Press Release Date 9/27/2007 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

Firefly Magic® Firefly Lights continue to Flash, Flicker, and Fade in Casinos around the Country.

Originally featured in the Bellagio Hotel and Casino in Las Vegas, Firefly Magic® Firefly Lights are now part of two more casinos, the Paragon Casino Resort in Marksville, Louisiana and the Island Resort and Casino in Harris, Michigan.

"Bringing the fun and fantasy of 'Fireflies' into these large open spaces required special attention to detail", according to Stephen Taylor, Lighting Effects Designer for the Sigma Two Group LLC. "In any custom installation it is important to determine the correct number of 'fireflies', the brightness of each 'firefly', and most critical, how active the 'fireflies' should be."

Taylor continued, "The ability to custom design and manufacture Firefly Magic® Firefly Lights locally in California means that we can create each commercial installation to optimize the Firefly Special Effect. Using our Patented microprocessor technology we're able to recreate the World's most accurate reproduction of real firefly flashes."

Firefly Magic's sister division LEDSFX.com is responsible for design, development, and manufacture of custom and commercial special effects utilizing the latest microprocessor and LED technologies.

SPECIALTY LIGHTING FOR SPECIAL RESULT

Press Release Date 7/1/2007 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

The movie production of "Fireflies in the Garden" starring Julia Roberts, Carrie-Anne Moss, Willem Dafoe, Hayden Panettiere, and Shannon Lucio selects Firefly Magic® Firefly Lights as their firefly special effects supplier.

Filmed primarily in Austin, Texas, the need to produce cost effective firefly effects were an important part of the shooting. Rather than employ costly computer graphics to create the firefly special effects, the Firefly Magic Firefly Lights were used against a 'blue screen' and subsequently superimposed onto the background.

Stephen Taylor, Lighting Effects Designer for the Sigma Two Group LLC, said, "While CG (computer graphics) creates a very nice effect, it is generally more expensive to implement. When a production is limited in the amount they can spend for special effects, more creative solutions are often considered. In this case, we were pleased that we could support the production by custom designing units that produced higher output firefly flashing which allowed for adjustment during the editing process."

Watch for the release of Fireflies in the Garden in 2008

Press Release Date 5/1/2007 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

The United States Patent and Trademark Office issues a patent to Stephen Taylor, Managing Partner of the Sigma Two Group LLC, for the method of recreating the visible spectrum emissions of fireflies through the use of microprocessor technology.

Originally filed with the United States Patent and Trademark Office in 2004, the application for patent was granted on May 1, 2007 to Stephen Taylor, the inventor of the most accurate methodology in the world for recreating the flashing of fireflies. The patented method and devices utilize microprocessors which are extremely accurate in activating any plurality of light emitting devices within the visible electromagnetic spectrum.

Firefly Magic® Firefly Lights have been using the patented technology since late in 2004 for both backyard electronic fireflies, and also for commercial installations throughout the world.

"Receiving this patent solidifies our position as the world leader in the creation of extremely accurate and realistic firefly effects," stated Stephen Taylor, the inventor.

Additional patents are pending both in the United States and other countries that build on this recently granted patent.

Press Release Date 3/1/2007 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

The National Theatre of London selected Firefly Magic® Firefly Lights to build authentic FIREFLIES IN A JAR for use on stage in the Tennessee Williams play, "The Rose Tattoo".

Firefly Magic® Firefly Lights was selected by the National Theatre of London to create a realistic effect of living fireflies in jars that would be used in their stage production of Tennessee Williams play, "The Rose Tattoo'.

According to Stephen Taylor, Lighting Effects Designer for the Sigma Two Group LLC, "It was very important that we created a very realistic special effect that would not only look like real fireflies on stage, but would be visible throughout the theater. To accomplish this we used higher output LEDs that emitted the correct wavelength of light to replicate the Photinus variety of firefly."

Firefly Magic® makes a variety of special firefly effects for stage productions, motion pictures, theme parks, zoos, and other commercial applications.

Link to the National Theatre of London

Press Release Date 3/1/2007 - for more information contact 1-877-834-7335

FOR IMMEDIATE RELEASE:

Grass Lounge in Miami will reopen with hundreds of Firefly Magic® Fireflies flashing, flickering, and fading in the trendy outdoor setting.

The ambience of Grass invokes dinner in paradise with cushy white banquettes, plush sofas and a full bar illuminated by a wall of apothecary jars brimming with colorful flora. A carpet of thick grass borders the dining room; bonsai plants, bamboo trees and climbing vines cast lovely shadows on the wall. And, the flashing and flickering of over 280 Firefly Magic® Fireflies located throughout.

To help reinforce the outdoor ambience for the newly remodeled lounge and restaurant in the Miami Design District, Firefly Magic® Firefly Lights were custom designed and manufactured. The highlight is a 'living wall' of live plants 15' tall and 40' long in which over 200 yellow-green 'Fireflies' are intertwined with the foliage.

Grass' innovative dinner menu perfectly complements the design, deftly uniting fresh American and Asian ingredients to create light yet satisfying contemporary dishes that virtually sing on the plate.

Link to Grass

SPECIAL NOTE: HGTV continues to replay this episode of I Want That!

Press Release Date 1/16/2006 - for more information contact 1-877-8-FIREFLY

FOR IMMEDIATE RELEASE:

Firefly Magic® Firefly Lights Featured on HGTV

The HGTV (Home & Garden Television) show I Want That! featured Firefly Magic™ Firefly Lights on their January 11, 2006. The show had a segment featuring Jim Trimingham, a high school biology teacher who installed Firefly Magic™ Firefly Lights at his home in Sacramento, California last July.

Producers from the HGTV network show I Want That! sent a camera crew to Jim Trimingham's backyard to tape the patented electronic 'fireflies' as well as capture his comments and thoughts about how much he enjoys the Firefly Magic™ Firefly Lights - http://www.fireflymagic.com

Earlier in the year, after installing the amazing electronic 'fireflies' in his yard, Jim sent the following message to Sigma Two Industries, manufacturer of Firefly Magic™ Firefly Lights,

"Wow!! I put up the lights around some vegetation by my pool and it is simply fantastic! I spent an hour just staring at them--they are exactly like the real ones!!! Man, if I had a big way to show these little things off I can't imagine anyone with any type of landscaping wouldn't buy them -- they look just like the fireflies I always see when I travel to the Amazon or Uganda, since we don't have them in California. These, with the true colors of fireflies, are even better than the ones in the Pirates of the Caribbean ride!!!! I'm just thrilled!!! :-) Thanks!!!!

Sincerely, Jim Trimingham
Sacramento, CA

The HGTV show I Want That! showcases innovations for the home that are so new they almost haven't happened yet. From materials to floor plans, they highlight the latest and greatest products and ideas.

The patented Firefly Magic™ Firefly Lights are the world's most accurate recreation of Mother Nature's little lightning bugs. Firefly Magic™ 'fireflies' are used by research universities to lure-in real fireflies, by Las Vegas hotels, international theme parks, restaurants, shopping centers, movie companies and theaters. However the majority of Firefly Magic™ Firefly Lights are installed in backyards throughout the United States, as well as around the world.

About HGTV:
Headquartered in Knoxville, Tennessee., with offices in New York, Los Angeles, Chicago, Detroit and Atlanta, Home & Garden Television, which is now distributed in 80 million U.S. households, is one of the fastest-growing networks in cable television history. HGTV.com is America's leading online destination for home and garden information, with more than 2.5 million unique visitors each month. Internationally, HGTV owns 33 percent of HGTV Canada and provides much of the Canadian network's daily programming. HGTV branded programming can also be seen in Japan, Australia, Thailand, the Philippines, Hungary, the Czech Republic, and the Slovak Republic. HGTV is wholly owned by The E.W. Scripps Company (NYSE: SSP), which also operates the Food Network, DIY Do It Yourself Network and Fine Living, a new network which launched in 2002.
http://www.hgtv.com

About Sigma Two Industries:
Founded in 1979, Sigma Two Industries has specialized in the design, manufacture, and installation of low voltage lighting and communication systems for both commercial and residential locations. In 1996, Sigma Two Industries began development on a low voltage lighting product that would accurately replicate the flashing, flickering, fading, color, and size of real fireflies. Since then, the product line has evolved with transformer powered (outdoor and indoor models), battery powered, and solar powered electronic fireflies controlled by high technology microchips. Sigma Two Industries is also a licensed contractor specializing in low voltage system design and installation.

" Specialty Lighting for Special Results"

Here is a link to the HGTV Programming Guide

FOR IMMEDIATE RELEASE:

Firefly Magic™ Firefly Lights go to Broadway

Constructive Display of New York selected Firefly Magic™ Firefly Lights for use in their latest display system for MACY'S Department Store located on Broadway in New York.

The famous Macy's Department Store, host of the annual Macy's Thanksgiving Day Parade in New York, is featuring Britney Spears new fragrance Fantasy in their 6 grand windows that face Broadway, plus two adjacent windows. Each of the windows depicts a magical woodland scene, including the flashing, flickering, and fading of over 200 Firefly Magic™ Firefly Lights throughout the displays.

"Firefly Magic™ Firefly Lights were selected because of their very realistic and lifelike mimicry of real fireflies in nature." Paul Zacharek of Constructive Display headed the project and was looking for a realistic recreation of fireflies in the woods. The result seemed to please the thousands of people that walk by the Macy's Broadway windows each day.

BACKGROUND:

Founded in 1979, Sigma Two Industries has specialized in the design, manufacture, and installation of low voltage lighting and communication systems for both commercial and residential locations.

patented Firefly Magic™ Firefly Lights use high technology microchips to accurately program each individual firefly to flash, flicker, and fade exactly like the real fireflies in nature.

"Specialty Lighting for Special Results"

CONTACT INFORMATION:
Kimberley Roberts
877-834-7335
http://www.FireflyMagic.com/

Press Release Date 6/1/2005 - for more information contact 1-877-8-FIREFLY

FOR IMMEDIATE RELEASE:

Hundreds of Fireflies Swarm the Landmark Bellagio Hotel in Las Vegas.

Planning on visiting Las Vegas in the next few months? Be sure to stop by the Bellagio Hotel in the evening to witness hundreds of Fireflies come to life in the Conservatory, just off the Bellagio Hotel lobby.

(PRWEB)June 17, 2005 -- Planning on visiting Las Vegas in the next few months? Be sure to stop by the Bellagio Hotel in the evening to witness hundreds of fireflies come to life in the Conservatory, just off the Bellagio Hotel lobby.

"Are these fireflies real?" asked one guest while gazing with amazement at the flashing, flickering, and fading little fireflies.

Actually, they're Firefly Magic Firefly Lights (www.FireflyMagic.com) selected by Mr. Troy Eckerman, head of Chroma Designs, Inc. to enhance a forty-foot long, sixteen-foot high arched arbor covered with curly willow foliage, and the centerpiece of the most recent Bellagio Conservatory display.

"Firefly Magic electronic 'fireflies', with their unique patent pending microprocessor technology, were selected because they recreate the most realistic 'look and feel' of Mother Nature's real fireflies than any other product in the world."

At night, with the 'fireflies' flashing, the scene is reminiscent of a back woods bayou deep in the South. Sigma Two Industries created twenty-one custom High-Flash-Rate Firefly Magic Firefly Lights units which were installed along the top of the arched arbor. Each of the 300 individual 'firefly' wires, along with an independently controlled 'firefly' at the end of each one, stream down and through the arbor foliage.

Visitors to the display, which will remain in place through September, were mesmerized by the hundreds of tiny 'fireflies' flashing, flickering, and fading overhead. But Firefly Magic electronic Firefly Lights are not new to being showcased in public displays. They're also being used in theme parks, restaurants, on-stage, in movies, and at museums like the Natural Science Center of Greensboro in their popular 'Bug Discovery' exhibit.

Just how realistic are Firefly Magic Firefly Lights? Ask Dr. Sara Lewis, Associate Professor of Biology at Tufts University in Medford, Massachusetts, a center for firefly research.

Dr. Lewis and her researchers are using Firefly Magic Firefly Lights in the field to 'lure-in' real fireflies for study. By using the unique patent pending microprocessor technology in Firefly Magic Firefly Lights, the specialized flash pattern of any of 2000 varieties of fireflies can be accurately programmed into these amazing electronic 'fireflies'.

However, the great majority of the Firefly Magic Firefly Lights customers are homeowners who want to bring 'fireflies' into their own backyards.

Stephen Taylor, President of Sigma Two Industries, read an e-mail from Marge Anderson, a customer in Minnesota, who wrote, "I border a bog area so I mounted the solar "lamp" on a tall pole, so it would receive sunlight as the cattails grow. I then strung the lights ('fireflies') and clipped them to the growing cattails so they could keep moving up and not be blocked by new growth. Well, last night, I had a very pleasant surprise. As I sat on the deck, watching the lights in the bog, I was amazed by the numbers. As it turned out, the Firefly lights had attracted many real fireflies. It was the most amazing sight. We have always had fireflies, but never in these numbers. Each night I plant myself on the deck to watch the dance that goes on. I am so amazed that the lights have attracted so many real fireflies. Just wanted to pass this on. Thanks for making such an innovative and quality product."

Taylor continued with a letter from Bob Sordahl of Kenmore, Washington who wrote, "I bought a set of (Firefly Magic) firefly lights and installed them for last night's patio party. They were a total hit. They fooled several guests who grew up in the mid-west, and honestly thought I had imported real fireflies into my garden. I only wish I had ordered 4 or 5 more sets because I could have sold them all in a heartbeat. Thanks for selling such a unique and fun product."

About Firefly Magic Firefly Lights:
In 1996, Sigma Two Industries began development on a low voltage lighting product that would accurately replicate the flashing, flickering, fading, color, and size of real fireflies. Since then, the product line has evolved with patent pending transformer powered, battery powered, and solar powered electronic fireflies controlled by high technology microchips.

About Sigma Two Industries:
Founded in 1979, Sigma Two Industries has specialized in the design, manufacture, and installation of low voltage lighting and communication systems for both commercial and residential locations. Sigma Two is also a licensed California contractor (493574) specializing in low voltage systems.

"Specialty Lighting for Special Results"

For more information on Firefly Magic™ Firefly Lights Contact Kim Roberts
at 1-877-8-FIREFLY or go to: www.FireflyMagic.com

Press Release Date 3/6/2005 - for more information contact 1-877-8-FIREFLY

FOR IMMEDIATE RELEASE:

Firefly Lights are Highlight of 2005 Portland Home & Garden Show

New Electronic Firefly Lights featured on television spot for the 2005 Portland Home & Garden Show hosted by Sunset Magazine spokesperson. Show visitors can't believe how realistic Firefly Magic Firefly Lights look.

(PRWEB) March 6, 2005 -- Firefly lights from Firefly Magic caused the Portland Home & Garden Show information phones lines to fill up each time they were highlighted in the Portland Home & Garden television promo spot. According to Gail Dresner, owner of Circadian Consulting &Designs, "It was nice to have one of the Portland Home Builders Association people come all the way over from 2 buildings away just to let me know that the TV coverage on the firefly lights was causing traffic jams on their phone lines."

Firefly Magic Firefly Lights are designed to exactly mimic real fireflies in backyards and gardens, with their patent pending flash, flicker, and fade technology. So realistic are these amazing new electronic fireflies that the Natural Science Center of Greensboro, North Carolina has installed them in their 'Bug Discovery' exhibit.

After the close of the Portland Home & Garden Show 2005, Gail Dresner explained, "There was LOTS of interest (in the firefly lights). The fireflies were definitely a hit." Gail was invited to design one of twelve unique landscapes as part of this year's Zodiac specialty theme exhibit.

"With spring just around the corner, Firefly Magic Firefly Lights are being featured at Home & Garden Shows across the country", according to Stephen Taylor, head of Sigma Two Industries, manufacturers of the Firefly Magic Firefly Lights. "We've been very pleased with the excitement these firefly lights bring to designer's exhibits and displays, as well as to homeowner's gardens."

Taylor added, "These firefly lights are amazingly real in their color, size, and most importantly, their flashing, flickering, and fading - just like Mother Nature's own. Most people think they're looking at real fireflies when they see them."

The Firefly Magic 'fireflies' are controlled by high tech microchips and come in three versions; solar powered battery powered, and 12-Volt landscape lighting transformer powered. Designed for easy installation, the firefly lights from Firefly Magic are finding popularity in yards and gardens, as well as in commercial locations like restaurants, museums, and other public places.

For additional information contact Kimberley Roberts at 1-877-8-FIREFLY or visit FireflyMagic.com

In 1996, Sigma Two Industries began development on a low voltage lighting product that would accurately replicate the flashing, flickering, fading, color, and size of real fireflies. Since then, the product line has evolved with transformer powered, battery powered, and solar powered electronic fireflies controlled by high technology microchips.

The name "Firefly Magic" and "Magical Fireflies" are Trademarks of Sigma Two Industries www.sigmatwoindustries.com.

About Firefly Magic:
Founded in 1979, Sigma Two Industries has specialized in the design, manufacture, and installation of low voltage lighting and communication systems for both commercial and residential locations. Sigma Two is also a licensed California contractor (C7-493574) specializing in low voltage systems. "Specialty Lighting for Special Results."

"Specialty Lighting for Special Results"

For more information on Firefly Magic™ Firefly Lights Contact Kim Roberts
at 1-877-8-FIREFLY or go to: www.FireflyMagic.com

Press Release Date 12/12/2004 - for more information contact 1-877-8-FIREFLY

FOR IMMEDIATE RELEASE:

Firefly Magic Firefly Lights Inventor Stephen Taylor Named "Lord of the Fireflies" in Pool and Spa News Magazine December 10, 2004 Issue. In the December 10, 2004 issue of Pool and Spa News magazine, writer Joshua Keim wrote an article titled, "Lord of the Fireflies" describing how the Firefly Magic firefly lights were invented by Stephen Taylor, President of Sigma Two Industries.

(PRWEB) December 12, 2004 -- Outlining how Taylor first conceived of creating realistic firefly lights that would exactly replicate Mother Nature's fireflies in the way they flash, flicker, and fade, Keim went on to detail Taylor's career crisis that became the catalyst for their invention. After Taylor was laid off from his position as director of international business development at Henkel Group, the economy faltered, and new job prospects dried up. It was at this point Taylor began earnestly working on his firefly light idea, including filing patents on Firefly Magic firefly lights.

Smiling as he read the article, Taylor commented, "Joshua did a great job of recounting the story of how Fire Magic Firefly Lights went from my initial inspiration on a warm summer evening in the mid-90's to the current success they are having across the country." Taylor added, "Firefly Magic Firefly Lights are truly a unique and creative product that people fall in love with immediately. After all, who doesn't love to sit and watch fireflies flicker, flash, fade and glow as sun sets on a warm evening?"

To view this article CLICK HERE

For additional information contact Kimberley Roberts at 1-877-8-FIREFLY or visit http://www.FireflyMagic.com

About Firefly Magic Firefly Lights:
In 1996, Sigma Two Industries began development on a low voltage lighting product that would accurately replicate the flashing, flickering, fading, color, and size of real fireflies. Since then, the product line has evolved with transformer powered, battery powered, and solar powered electronic fireflies controlled by high technology microchips.

About Sigma Two Industries:
Founded in 1979, Sigma Two Industries has specialized in the design, manufacture, and installation of low voltage lighting and communication systems for both commercial and residential locations. Sigma Two is also a licensed California contractor (493574) specializing in low voltage systems. "Specialty Lighting for Special Results"

Pool & Spa News magazine, "The Voice of the Industry for 43 Years" is published by Hanley-Wood, LLC - Editor Erika Taylor - http://www.poolspanews.com

The name "Firefly Magic" is a Trademark of Sigma Two Industries http://www.sigmatwoindustries.com.

"Specialty Lighting for Special Results"

For more information on Firefly Magic™ Firefly Lights Contact Kim Roberts
at 1-877-8-FIREFLY or go to: www.FireflyMagic.com